In the never ending pursuit of fair and reasonably profitable pricing strategies, many things have been tried with varying success. "Bundling" or setting a predetermined price for providing healthcare, has been tried before and Baptist Health is trying it again.
While there is a potential to lose money, Baptist Health would have to absorb the cost if the money spent exceeds the up-front estimate, there is also a potential for savings if the actual cost is below the estimate. They anticipate this will even out in the long run and allow them to be more competitive in the market.
Depending on the success of this initiative, there is a potential for this to spread further into the pediatric therapy arena.
